How to Articles & Guides for SME’s

5 DIY Tips On Branding Your Small Business

We know going through the whole branding process for your business may be tasking, you may even wonder what the point of it all is. Truth is, branding is so important to your business because it creates an awareness, engagement and gives your business a personality. No one has to tell you what a Coca-Cola is, or what a Jumia is, or Maggi, etc. Once you hear the name of the brand, you automatically know what exact product or [...]

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Instagram Marketing: 4 Features You Should Be Using (Dynamic Stories)

Dynamic Stories The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. Nobody expects you to invest significant time and money to create content for such a short time. However, last year Instagram added a way for Stories to last forever. It now automatically saves your Stories in your archives. You can choose to share them again through Instagram’s Stories Highlights feature. Instagram Stories help you [...]

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Instagram Marketing: 4 Features You Should Be Using [Using Hashtags]

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Powerful hashtags You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who [...]

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5 Reasons to Adopt a Dedicated Digital Marketing Campaign

Many entrepreneurs today spend a lot of time and money trying to maximize marketing efforts they hope will convert to sales, but not so many are satisfied with the outcome. What if we told you they were doing it all wrong? They are approaching it the wrong way not because their content is wrong, nor because their ideas are wrong, but because they aren’t structuring their businesses to suit modern demands. Guess what happens to such businesses? They become less [...]

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10 Digital Marketing Tips for Small Business Owners in 2017

Digital marketing is vital for any small business hoping to stay competitive. But what digital marketing tactics should you focus on in your limited time is a busy entrepreneur? As a small business owner, it can be hard to know to start when it comes to digital marketing. But it’s essential. Here are 10 essential digital marketing tips for small business owners. 1. Start with Your Website “Make sure you have an updated, mobile-friendly website that is easy for users to navigate across [...]

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Case Study: How a Family Business Successfully Combined Traditional & Digital Marketing

This case study is an integrated marketing approach that has consistently yielded great results and tripled the revenue for a business. Marketing is changing. The way we browse, research purchases and make choices is changing, and marketers have never had to work harder or smarter to keep up. I want to share a case study about a family owned business that found a way to connect the best of the old (personalized service with a smile from people you trust) with the [...]

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Online branding: Is your website sending the right message?

Branding is crucial for every business. Your logo and website should clearly communicate the ethos of your company, and the first impression your business gives off has a massive impact on whether or not customers will buy from you, and whether they will remain loyal. A survey found that 48{a77556d9e419a315e186af0b3023dfba5b43972b6b6c2b164d28ecaecf032f6d} of consumers admitted the most critical time to gain loyalty is when they make their first purchase, or start using a service. There are a number of different things to take into [...]

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5 Marketing Tips your small business can use in 2018

It is time once again for small business entrepreneurs to think about how to grow their business in the coming year. Most have vague ideas about attracting new customers and making more money, but not the specifics of how to accomplish these lofty goals. The secret to success lies in developing and implementing a strong marketing plan. In 2017 we saw Instagram emerge as a potent communication platform. Facebook and Twitter extended their massive reach, and consistently created new ways [...]

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5 Tips to get your small business off to a great start in 2018

Does it seem like your small business is on a never-ending conveyor belt, or some kind of Sisyphean treadmill? You feel like you are taking the right steps, and keep plugging away at your growth goals with everything you have, but never really seem to get anywhere. The outcome is the result of faulty thinking. If you consistently go with the premise that doing the same things more efficiently will provide better results, you need to take a step [...]

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SME's DIY: How to Expand Your Small Business Locally

Most small businesses get the majority of customers from the local community around them. But once you’ve settled into a place, it can be hard to attract new customers. There are still several ways that you can continue to spread the word about your business beyond your already loyal customer base. Here are a few things you can do to keep your small business thriving in your local community. Get listed Make sure your business’s location and phone number are listed in [...]

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